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iClub Customer Loyalty Management System

Introduction

i-Club application is a web-based application designed to help companies in the retail and lifestyle industry to setup and manage their customer loyalty program. It is a CRM portal that consists of a front end and a backend interface.

The front end interface is designed for customers/member to access their account and carry out online transactions. This is essentially a dynamic and interactive website that members will visit regularly for product updates, promotional items, product search and all membership matters.   

The backend interface on the other hand allows administrators to login and carry out administration work such as adding new members and processing transactions.

Both interfaces can be accessed over the Internet. Administrators can also access the system via the office intranet.

Front End (Member’s Login)

Features at one glance

• Update profile

• View account summary

• View loyalty point

• Redemption (members submit online product redemptions over the Internet)

• Change password

• Feedback　　

The front end interface is highly customizable in terms of its content and layout. You may display the member’s summary upon login as well as highlight details of weekly promotions and events that the member may be interested. Administrators may update promotions and events via an easy-to-use interface.

Backend (Administrator’s Login)

Features at one glance

• Setup master records

Examples of master records include product brand, product category, competitor brand, ethnic group, delivery method, unit of measure, etc. Master records in the system help to streamline workflow and allow in-dept analysis of products and customers.

• Member maintenance

• Add new members or edit particulars

• Update loyalty points awarded to members

• Change membership type (e.g. promote from Silver to Gold)

• Distributor maintenance (maintain list of distributors who carry the company’ s product)

• Product maintenance

• Add new members or edit particulars

• Maintain redeemable products (define loyalty points and cash payment required to redeem the product)

• Promotion maintenance

• Add promotions

• Define promotion date range and key in promotion title and message

• Process redemption (approve, update payment and schedule delivery)

• Generate reports

• Print Statement of Account (for each member)

• Print mailing label

• View feedback entered by members

• Change password

The backend system is equipped with powerful features that form the backbone of the customer loyalty program. It is easy to get the backend system up and running as it runs on Microsoft .NET framework and uses the MSSQL Server as its database server.

The backend system can be deployed as a standalone backend that interfaces with the front end developed by your web designers/programmers and integrated into your existing website or you may choose to deploy both the front end and backend offered by Silk Technologies.