||||| Smart Printing
Imagine a
document that speaks powerfully to each of your customers
Convergence aims
to maximize the potential of a document by providing more
functions that garner various positive responses.
Personalization makes these functions more effective through
higher content relevancy and appeal.
SilkTech SmartPrint Personalized Printing
Solution
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Easily create professional templates with dynamic content
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Efficiently pull information from enterprise data and create print
criteria
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Automatically place relevant content onto each document based on
preset recipient print criteria
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Print each of the personalized documents quickly and cost
effectively
Converge
Operational Data with Marketing Message
Produce superior value and cost effective documents
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Cost reduction - Print one document instead of multiple
documents
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Cost effective - Get more for the price you are paying to print and
deliver documents
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Generate more sales channels - Every business document can feature
targeted advertisement to generate more sales
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Create brand awareness - Strategically feature key branding messages
in all business documents
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Improve company image - Print in colour increase perception of
quality
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Build customer loyalty - Effective communications create customer
satisfaction
Personalized Print
Communications
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Print document with contents that appeal to different recipients
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Offer products that recipients do not have but is interested in
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Offer complementary products to the ones the recipients have already
bought (e.g accessories)
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Present relevant news, bulletin or advice to garner appreciation and
positive response from recipients
Personalized
content for each recipient, matching individual interest and preferences
with relevant content
Generate positive outcomes such as increase in sales.
Powerful document
template designer
Easy to use. Conduct
document convergence and personalization without programming expertise.
Custom interface to
backend database
Direct access without
customization of existing database. Eliminate redundant exporting and
mail merging activity.
Total personalized
printing solution
Complete assortment of
functions that ultimately create opportunities to improve bottom line.
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