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||||| Smart Printing
SilkTech
SmartPrint can be employed for a wide range of application areas
from sales and marketing to business operations. Typical
application areas include:
Sales and
Marketing
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Printing company
newsletter, press release, marketing and sales promotion (posters,
flyers, direct mail, brochures)
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Seasons greeting,
removal notice, thank you notes
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Seminar invitation and
confirmation notes
Business Operation
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Announcing new product arrival, price list and updates, change in
business arrangement and new policy.
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Automate customer billing process by printing different payment
reminder with different aging status
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Printing regular statement of accounts or payment advice
Imagine a statement of account with the
welcome message wishing your customer happy birthday because his
birthday falls on the month in question. By doing so, you connect and
build a relationship with the customer. You have made a strong
impression.
Customer Loyalty Increases
The customer's interest is in computers.
There is also a column highlighting the promotional offers on the latest
PC systems and accessories for his recent purchases and a birthday
discount coupon on PDA's. The customer finds all these very attractive
and makes a decision to purchase.
Sales Goes Up
You are introducing a new product or
service. You take this opportunity to also convey the message and create
awareness.
Branding, your marketing effort becomes
more effective.
Your customer is late in payment but is
pleasantly surprised that besides the billing details, you are able to
point out the nearest payment centres from his home and work place.
Personalized Customer Support
He feels that this is the most
interesting, most helpful and personal billing statement he has ever
received. Using SilkTech SmartPrint, all these are easily achieved and
the content aforementioned is effectively integrated into the billing
statement ensuring 100% readability. Furthermore, everything is in one
cost effective document.
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